THE VALUE CREATION BLOG

Why Business Owners Struggle To Set a Specific 10-Year Target

Setting long-term goals is essential for business growth, yet many owners struggle to define a clear 10-year vision. In this insightful article by Darrell Amy, he explores the common barriers that hol... ...more

Sales ,Innovation &Valuation

September 24, 2024•7 min read

Three Q4 Rocks To Accelerate Your Business Into 2025

As Q4 approaches, it’s time to start thinking ahead to the new year and setting goals that will accelerate your business into 2025. The fourth quarter is the perfect time to lay the groundwork for suc... ...more

Sales ,Innovation &Valuation

September 10, 2024•3 min read

Why Your Largest Clients Are Not Always Your Ideal Clients

When you hear the words Ideal Client, what do you think of? Many entrepreneurs, sales professionals, and marketing leaders immediately think of their largest client. However, in many cases the Ideal C... ...more

Strategy ,Marketing &Sales

March 13, 2023•4 min read

Should You Use the R-Word In Your Marketing and Sales Messages?

These days you see the R-word (recession!) in more and more sales and marketing headlines. In this article, Darrell Amy shares a better alternative and offers some ideas to create more relevant messag... ...more

Marketing ,Sales

January 31, 2023•6 min read

Maximizing Growth in 2023: Focusing on the Total Number of Clients and Revenue per Client

It's important for businesses of all sizes to set revenue growth goals, as these targets can help guide decision-making, allocate resources, and measure progress. However, setting the right goals can ... ...more

Sales

December 22, 2022•2 min read

A Better Alternative To the Buyer’s Journey?

What if the way we think about Buyer’s Journey is upside down? Smart marketing and sales teams collaborate to map out the buyer’s journey, thinking about how they can provide the right information to... ...more

Marketing ,Sales

May 16, 2022•2 min read

The Number One Way Marketing Can Help Sales Win

Let me cut to the chase: the number one way marketing can help sales win is by interviewing clients and creating insightful case studies. ...more

Marketing ,Sales

March 11, 2022•3 min read

The Key To Success No Sales Rep Wants To Hear

Fellow sales professionals and entrepreneurs, I wish there were a magic pill. I wish there were some programs you could enroll in, some conferences you could attend, some hot new tactics you could ado... ...more

Sales

February 02, 2022•5 min read

Three Alternatives To The Excuse That “We Don’t Have Time for Sales Training"

There is a huge disconnect in sales that costs companies and their sales reps millions of dollars a year. On one hand, we know that all high-performance leaders invest in their teams with training and... ...more

Sales

January 19, 2022•5 min read

The #1 Challenge For Sales and Marketing In the Next Decade

Trust removes the friction for deciding to become a client. Loyalty removes the friction for continuing to be a client. ...more

Marketing ,Sales

August 02, 2021•4 min read

Why Paying Attention Is the Key To Effective Marketing and Sales

The most important role of marketing and sales is to pay attention to the outcomes that prospective clients want. This is also the most neglected part of the marketing and sales role. Now, more than e... ...more

Marketing ,Sales

June 08, 2021•3 min read

Two Tips For Making Your Sales Forecasts More Accurate

Throughout my career as a sales professional and sales leader, I’ve been asked to assess the closing probability of the deals in my pipeline. These probabilities are used to try to create accurate sal... ...more

Sales

April 28, 2021•3 min read

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